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- LENSELL has partnered with SnapTrade.
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- The investment management process will be improved.
- Diversiview expands into global markets.
Australian fintech firm LENSELL has joined forces with SnapTrade to improve the investment management process for users. The partnership sees the integration of LENSELL’s investment analysis tool Diversiview and SnapTrade’s brokerage account connection API. The combination will simplify how investors view and manage their portfolios, enabling a seamless transition between analysis and investment actions.
Improving User Experience
At the core of this collaboration is a shared goal of improving the investor journey. Dr. Laura Rusu, CEO of LENSELL, said the partnership will expand access to financial insights and reflects their commitment to improving the user experience. With Diversiview’s integration with SnapTrade’s API, investors will have the convenience of managing their portfolios directly through a single analytics platform, reducing the need for cumbersome data transfers.
Expanding Reach and Capabilities
The partnership promises to significantly expand Diversiview’s capabilities by leveraging SnapTrade’s impressive network. This includes connections to over 20 top-tier brokerages, secure management of over 100,000 accounts, and oversight of $5 billion in assets. The partnership underscores LENSELL’s strategic growth and commitment to delivering a feature-rich platform for global investors.
Diversiview’s reach now extends beyond local markets to include major exchanges such as ASX, NASDAQ, NYSE, NSE and BSE. Additionally, investors can optimize portfolios that include a variety of assets such as private funds, real estate and term deposits. The partnership demonstrates its aim to solidify its position as a major player in the fintech industry by improving the investment experience on its platform.
LENSELL and SnapTrade’s strategic partnership sets a new standard for investment management tools. The joint effort is expected to revolutionize the way investors interact with the financial markets and deliver an unparalleled level of convenience and insight for investment decisions.
