8 corporate initiatives in generative AI


Many companies are progressing with initiatives using generative AI. Automation is not only automating simple tasks to improve business efficiency but also automating areas such as more creative content production.

In this article, we will introduce examples of what kind of initiatives are actually being carried out and how tasks are being automated using generative AI.

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What is generative AI?

8 companies’ efforts in generative AI
– Generative AI for software development (LINE Yahoo!)
– Advertisement production using generative AI (Coca-Cola)
– New establishment of a “Generative AI Center” that can be used both internally and externally (Hitachi)
– Generation Utilizing AI to strengthen product development (Asahi Breweries)
, improve employees’ AI skills (KDDI)
, AI assistant service “PX-GPT” for 90,000 domestic employees (Panasonic Holdings),
and realize improvements at manufacturing sites (Asahi Iron Works) )
・Introduced ChatGPT for approximately 9,000 employees (Daiwa Securities)


What is generative AI?


Generating AI is AI that can generate various contents. While traditional AI’s main purpose was to automate routine tasks, generative AI learns patterns and generates new content.
Generative AI is a mechanism that analyzes the content of natural language prompts, extracts feature from pre-trained big data, and derives appropriate answers.

8 corporate initiatives in generative AI


Generative AI has evolved to a level where it can be practically used in business. Here, we would like to introduce eight examples of how generative AI was used to improve business efficiency.

Generated AI for software development (LINE Yahoo!)

LINE Yahoo uses generative AI for software development. It is common for AI to be used for office work such as document creation and research, but it is different from the past in that it is used for software development, which is the main business.

The AI ​​used by LINE Yahoo is “GitHub Copilot” provided by GitHub, a Microsoft subsidiary. GitHub Copilot automatically generates code based on natural language information entered by humans.

As a result, we succeeded in significantly reducing engineers’ work time. On average, code creation time was reduced by about 2 hours per day, and engineers who mainly focused on coding were able to reduce their time by 3 to 4 hours in many cases.

Advertisement production using generative AI (Coca-Cola)

The Coca-Cola Company announced a platform that combines OpenAI’s GPT-4 and DALL-E technologies. It is a platform called “Create Real Magic” developed in partnership between OpenAI and Bain & Company, a major consulting firm.

It allows you to create artworks using generative AI technology, such as Coca-Cola bottles and logos. Chairman and CEO James Quincey said, “We are looking for ways to use cutting-edge AI to further strengthen our marketing and streamline our business,” stating that generative AI will be important in future management. It is said that it is recognized that there is.

Establishment of a new “Generative AI Center” that can be used both internally and externally (Hitachi, Ltd.)


Hitachi, Ltd. has established the “Generative AI Center” to advance the utilization of generative AI. The Generative AI Center is home to specialists with knowledge of generative AI.

Specifically, this includes data scientists, AI researchers, security personnel, legal personnel, etc. These specialists will work together to promote the use of generative AI in a variety of tasks for Hitachi Group’s 320,000 people.

The initiatives of the Generative AI Center include creating use cases for generative AI, developing applications that combine Hitachi’s technology and generative AI, and developing human resources.

The Generative AI Center has also formed a community with Silicon Valley IT companies and others to share and discuss issues.

In addition, the functions of the Generative AI Center are expanding, including consulting services to support the utilization of generative AI. This also provides use cases and know-how to customers as a consulting service.
Hitachi has stated that it is committed to contributing to the realization of a sustainable society by promoting initiatives to improve operational efficiency both internally and externally.

Strengthening product development using generative AI (Asahi Breweries)

generative AI

Asahi Breweries, in collaboration with Tanseisha Co., Ltd., has introduced an internal information search system using generative corporate AI provided by Microsoft.

By introducing an in-house information search system, we aim to collect and organize technical information. You will be able to efficiently acquire information and share knowledge across the group.

Asahi Breweries’ in-house information search system has the feature of being able to convert and search documents in various formats such as PDF, Word, and PowerPoint. The search results include a summary of the material, thumbnails, and a summary of about 100 characters.

As one of the three core strategies of the Asahi Group’s medium-term management policy, the Asahi Group considers DX=BX (Business Transformation) and promotes innovation in (processes, organizations, and business models).

In addition, in late May 2023, we launched the Generative AI ‘Yettetry’ Project, which aims to improve operational efficiency and sophistication, uncover consumer insights, and explore the use of this technology through trials of generative AI. We are accumulating knowledge.
In the future, the company has announced that it will consider introducing generative AI into various systems, not only for product development but also to improve the work efficiency of all employees.

Improving employee AI skills (KDDI)

KDDI has introduced “KDDI AI-Chat” to improve employees’ AI skills and improve work efficiency. By using KDDI AI-Chat, tasks such as research, idea generation, and document creation will be made more efficient.
We are also creating new educational programs to help employees master KDDI AI-Chat. In the future, our aim is to create AI developers and human resources who can develop businesses using AI.

AI assistant service “PX-GPT” for 90,000 domestic employees (Panasonic Holdings)


Panasonic Holdings has built the AI ​​assistant service “PX-GPT” to improve the work efficiency of its 90,000 domestic employees. Panasonic Holdings originally used “ConnectGPT” in its business, but to further utilize AI, it built PX-GPT based on ConnectGPT.

PX-GPT utilizes Microsoft’s Azure OpenAI Service and can be accessed by all domestic Panasonic Group employees on the company intranet. At the same time as providing AI, we are also putting effort into alerting all employees and establishing rules for use, making use of the service both safe and convenient.

Panasonic Holdings plans to utilize AI not only in the IT department but also in all departments to develop human resources who can utilize new technology.

Achieving improvements at the manufacturing site (Asahi Iron Works)

Asahi Iron Works has accumulated more than 200 examples of improvements made on-site based on high-level concepts.
Originally, improvement methods were managed individually, and individuals saved them on paper or in files, and improvement patterns were not shared.
Therefore, Asahi Iron Works shared this improvement know-how to deal with the problem and speed up human resource development. For this purpose, we extracted the know-how and created the “Yokoten Item List (Know-how Collection).”
However, the problem with this collection of know-how was that the writing style inevitably differed from person to person, and some of the information was difficult to utilize depending on the case study.

Therefore, Asahi Iron Works created a system that allows employees to easily collect the necessary information using generative AI.
Specifically, we loaded the contents of the know-how collection into ChatGPT, asked questions in natural language, and were able to respond with optimal improvement examples, including high-level concepts.

ChatGPT was introduced for approximately 9,000 employees (Daiwa Securities)corporate


Daiwa Securities Co., Ltd., a subsidiary of Daiwa Securities Group Inc., has introduced ChatGPT to all of its approximately 9,000 employees. Because it uses Microsoft’s Azure OpenAI Service, it is a safe environment that is unlikely to leak information to outside parties.

ChatGPT is used to support information gathering, reduce the time required to create materials, create a foundation for documents and programming, and generate ideas. By using ChatGPT for these purposes, I am freeing up time to focus on tasks such as customer service and planning.


The companies introduced this time introduced internal information search systems built using generative AI and examples of using generative AI in content production.
Recently, the business use of generative AI has become commonplace. In business, the use of generative AI not only makes administrative processing more efficient, but also makes it possible to create content. Since you can generate sentences and programs, it is possible to significantly reduce corporate work time.
Many companies are facing issues with labor shortages and human resource development, so generative AI can help strengthen organizations. Generative AI will likely be used by more companies in the future.


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