When to post on TikTok? Here are the latest studies (2024)


Tiktok is a social network that has literally exploded in recent years . Thanks to its developed algorithm, the platform allows all creators to achieve a lot of views in a short time .

To perform on this application, you still need to know when to post your content to have a maximum chance of success . We will present you with all the statistics on the best times to post your videos on TikTok.

The best days and times to post on TikTok 

Metricool analyzed over 3 million videos to determine which content receives the most views based on the day it is posted.

The best days of the week for posting 

As you can see, there is little difference between the average number of views of a video depending on the day it is posted. The day of the week that gets the most views is Tuesday , followed by Monday and Wednesday. The beginning of the week is usually a good time to post on other social networks as well.

metricool post date tiktok

Below, we can observe the average number of comments a video receives depending on its publication day. Unlike the previous graph, this time it is the weekend days which obtain the best results .

Tiktok users post more comments on videos posted on Friday and Saturday .

comment by tiktok post

Note that Sunday is the day when the fewest videos are posted on the platform. While Wednesday is the day when the most videos are added on TikTok .

The social network offers a “ For you ” tab to each user. This section offers personalized content for each user according to their preferences on Tiktok. Generally, the content that is highlighted in this tab was published less than 48 hours ago .

This is why it is important to publish content regularly . TikTok recommends posting 1-4 videos per day . But it seems very difficult if you don’t have the budget for content creation or if you are the only one publishing videos. The Metricool study indicates that the accounts that obtain the best results publish at least 3 videos per week .

Preferred publication times 

In order to get the most views and engagement possible, you need to find the best day, but also the most suitable time to publish your content. In other words, the time when you can reach the most users on the application.

Hootsuite carried out a study in which 30,000 publications were analyzed . This study showed that the best time to post and get the most engagement is 7 p.m.

Here is a summary of the best times for each day of the week to post according to the results of the study conducted by Hootsuite:

  • Monday at 10 p.m.
  • Tuesday at 9 a.m.
  • Wednesday at 7 a.m.
  • Thursday at 7 a.m.
  • Friday at 3 p.m.
  • Saturday at 11 a.m.
  • Sunday at 4 p.m.

Another study, that of influencermarketinghub, indicates the best times to publish in the USA to reach the widest audience. After analyzing 100,000 publications, here are the results:

  • Monday: 4 and 10 p.m.
  • Tuesday: 4, 8, 10 and 3 p.m.
  • Wednesday: Noon and 1 p.m.
  • Thursday: 5, 3 and 6 p.m.
  • Friday: 1, 11, 7 and 9 p.m.
  • Saturday: 5 p.m.
  • Sunday: 1, 2, 1, 2 and 10 p.m.

How to use this data to get more views? 

Tiktok is undoubtedly the social network where it is easiest to get views . Unlike other platforms, even an account with few subscribers will be able to post videos and get hundreds of thousands of views . It is therefore the application where there are the most opportunities to get started and have online visibility.

As you can see, the ideal time to post differs depending on the location of your audience . You will have to adapt if your audience lives in France, the United Kingdom, the United States, etc.

If you want to have an estimate of the best time to post your content on TikTok or another social network, we invite you to use the influencermarketinghub simulator .

If this topic interests you, you can consult our guide on how to break into TikTok .

Can other factors influence a video’s view potential? 

The Metricool study indicates the average number of views per video based on the amount of subscribers an account has.

number of tiktok views subscriber range

As you can see, the more subscribers a TikTok profile has , the easier it will be for it to get views . Even if the Tiktok algorithm allows small accounts to explode, we nevertheless see that it favors profiles which already have a certain audience.

Accounts that have a large audience are more likely to be recommended to TikTok users in the “ For You ” section. It is thanks to this tab that videos generate the most views.

Another important factor is obviously the length of the video . TikTok allows you to publish a video of a maximum duration of 10 minutes. On Tiktok, the majority of content lasts between 15 and 30 seconds .

Regarding video length, the Métricool study indicates that content longer than 54 seconds is the one that receives the most views . Generally speaking, we recommend that you avoid content that is too short, which is poorly received by the TikTok algorithm.

According to this same study, the frequency of publication influences the number of views . “ Huge ” accounts , i.e. profiles with more than 50,000 subscribers, publish on average 2 videos per day. “ Tiny ” accounts which have between 0 and 100 subscribers publish on average one video every two days.

In conclusion

Thanks to several studies carried out on thousands of accounts and publications, we know the best times to publish content on TikTok. By following these recommendations, you will surely be able to increase the visibility and engagement of your videos.

However, we should not necessarily place blind trust in these figures. The best thing to do is to rely on your own experience and try different posting times . Each account will have to adapt to the desires and availability of their audience.

It may be difficult to determine which time is best for posting your videos. Some social media management tools like Hootsuite will automatically estimate the best time to post your videos based on your results. You will also be able to more easily test several publication schedules to find out which one works best depending on the type of users you are targeting.

TikTok Analytics allows you to see several TikTok statistics on the performance of your videos. You will therefore be able to easily observe which day of the week performs the best. This section details the number of views you achieve each day of the week in graph form.


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